You can have a website for many different reasons, serving a variety of purposes both professional and personal. It might be that you simply have a vanity page which you want to direct people to, so that you can show them what you do and maybe display a portfolio of your work or whatever else might be relevant for your line of work. Or you might run a business, and you are fully aware of the positive digital marketing impact of having a good website that people can go to. Whatever the reason behind it, there are certain markers of whether or not a website is healthy, and these will remain the same no matter the purpose behind the site. In this article, we will look at just three key measurements of how healthy a website is. If you can work on these three, you will be moving in the right direction.
One of the most obvious things that you will want to look out for is how many people are visiting your website in the first place. This is something that you can always keep an eye on, and which will always be a pretty reliable indicator of how well the website is going. If you want your website to be healthy and popular, then there are a lot of things you can do to improve the visitor count, and it is worth being aware of these as well as you can be and using them to your advantage whenever possible. For instance, you should be aware that SEO is one of the most important things you can use for this reason, and if you use the professionals like seoexplode you should find that you are able to really make it effective. Do that, and your visitor count will go through the roof, and you will know that your website is doing well.
The bounce rate is a measure of how long people stay on your website. Essentially, you want this to be as low as possible, as that shows that people don’t ‘bounce’ away from your site too quickly. This, above all, is an indicator that people find your website interesting, useful, or informative, and that they have either found what they were looking for, or something else which has drawn them in effectively. You can discover your bounce rate easily through Google Analytics, and it is absolutely one of the main things that you should try to keep your eye on. If nothing else, it will tell you whether you need to make the website more seductive in its design or offer more in the way of interesting content.
The page ranking is important not just for visitor numbers, but for ensuring that you are seen as a major authority in whatever it is that you do. For that reason, you will want to do whatever you can to get to the top of the Search Engine Results Pages (SERP), so that you can be sure that people really do see your website as the place to go.