Are you concerned that some of your clients might be looking to work with your competitors? Do you worry that some companies you deal with might forget about your brand and spend their money elsewhere? Then you need to use some of the ideas from this article to ensure that never happens. As you will discover, sometimes it’s worth making a small investment to ensure you remain at the forefront of their minds. Don’t worry if you’ve already created your marketing strategy and determined your budget for 2018 because none of these suggestions is going to break the bank.
Send free gifts when clients place orders
If you want to impress your clients and ensure they never forget about your brand, it’s sensible to go the extra mile as much as possible. When someone places a significant order, make sure you go above and beyond the call of duty. Send the items they purchased, but also provide them with some free gifts. Maybe you have a low-cost product the client could use alongside their order? While you’ll reduce your profits, it’s possible that you will secure lots more sales in the future. As the old saying goes, sometimes you have to speculate to accumulate.
Hand out promotional gifts at Christmas
Everyone loves getting presents at Christmas time. So, think about treating your clients to some gifts! The best thing about that idea is that you can send them something that contains your logo or other branding elements to ensure the image never leaves their minds. DTG t-shirt printing is an excellent strategy because you don’t have to purchase the items in bulk, and so you can create something unique for each client if you wish. You might also think about creating some branded stationary and sending that out with a Christmas card or something similar. You should do that for every client and customer, regardless of how much they spend during the year.
Create a mailing list and send regular messages
Sometimes you only have to send a few emails each month to ensure clients remember your company and come to you when they need something from your industry. Creating a mailing list is straightforward, and you need to add a suitable widget to your website. You can also save email addresses and add them to your database whenever someone places an order. Use a service like MailChimp or something similar to send marketing messages to every address on your mailing list once or twice each month.
If you manage to adopt some of the ideas presented here today; you should no longer struggle when it comes to remaining in the forefront of your client’s minds. Of course, there is always more to learn, and sometimes you have to think outside of the box if you want the best results. So, use some common sense and ensure you consider the nature of your business model when making all the final decisions. Hopefully, nobody will forget about your brand, and you will make a killing for many years to come if you follow this advice.
