When you have a small business and a website, then you have to make sure that you are taking advantage of all that it has to offer. After all, the potential customers that you want to be reaching out to are going to be online, so you need to make sure that you are using that to its potential. Online marketing and SEO (search engine optimization) are big news these days, and can really have an impact on your website, your traffic, and how people find you.
So with that in mind, here are some of the best SEO tips that you can do yourself, unless you wanted to make use of a company like Pronto Marketing, for instance. It can really impact how people find you online, and as a result, helps your business get seen.
You can never just assume what your customers want or what they will be searching for online. Which is why doing some research into keywords can be a great thing to do. There may be some ‘jargon’ that is specific to your industry; you will understand it, but your customers are unlikely to. Research into keywords allows you to check the terms that people search for when they find your products. You want to see what actual searches have been, rather than what you think they might be.
Check Your Competition
There is going to be competition in every industry, but if you can observe the competition and check what they are doing, then you can use it to your advantage. Have you ever searched the keywords that your site appears in? If you’re not at the top of the list, then someone else will be. What are they doing that you aren’t? How is their site structured? Are there specific keywords that they use that you do not? You can also learn from their social media as well; what kind of feedback are they getting?
Optimize Your Site
As well as wanting to rank better on search engine sites, you need to optimize your site so that it can be the best site possible. For instance, have you created a nice mobile-friendly site so that it is clear and easy to follow on whatever device you are using? In recent research from Google, it was found that over half of search engine traffic came from smart devices. So if your site isn’t mobile-friendly, then that is a lot of potential customers lost. Check how responsive your site is too. If it takes a long time to load, then it is going to put people off, whatever device they are looking from.
They say that content is king, and in the online marketing world, that really is true. Google loves regular and fresh content, so having some regular content is a really good idea. Do you have a blog on your site? Consistency really is key for this kind of thing, and it can really help you to get found.