Having a good looking website is not enough to cash in on your online business. If you don’t look at your pages with your customers’ eyes, you will lose out on conversions and search engine rankings. Your site should be designed with the customer and visitor in mind, and this means it needs to have essential infrastructure that allows them to find what they are looking for and get in touch when they need to. Find a few examples of business infrastructure you might consider implementing in your website in the near future.

Online Chat

No matter if you are selling SEO services or products sourced from wholesale companies; you will need to be ready to answer some of the urgent questions your visitors might have. Having an online chat can increase your conversion rates, and help you engage with your audience on  a personal level. You can have a virtual assistant to monitor your site’s chat, so you don’t have to sit by the computer all day.

Smart Search

While search facilities are present on most websites, they are not all created equal. You will need to help out your visitors to find exactly what they are looking for. A question-based search facility will help your customers find the product that suits their needs the best. This will automate your customer service and add value to your services. People who can get the right product and are able to compare different deals are more likely to trust you, too.

Quote and Shipping Calculator

It is extremely important for people shopping online to get a full price for the product or service they are looking to buy. You can get a designer to create a simple quote software that works with your website and provides instant answers to customers’ questions. You can check out Product Software Examples and case studies to find out how you can benefit from adding this feature to your site.

Shopping Cart Software

One of the greatest investments you can make in your eCommerce website is getting a smart shopping cart software. A software will not only track the orders and generate the invoice, but also provide you with financial information and statistics. Some of the shopping cart software will work well with analytical tools, so you can see where your customers are coming from, which pages they land on, and where they leave your site.

External Links to Videos, Reviews and Ratings

As an online business owner, it is your responsibility to educate your customers about the benefits and features of the products and services you are selling. If you can link to product reviews, ratings, and videos to help them make an informed decision, you can provide more value than your competition, and give your visitors a good enough reason to buy from you and not another company.


If you are looking to get more value out of your eCommerce website, you will need to improve its infrastructure to serve your visitors better.




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