Newsletters have been a staple in marketing for years and years. They are such a normal way to market your business that it can actually become a little bit boring after a while. Creating a great newsletter is easier said than done, and it can take hard work and creativity to make a really successful newsletter which people want to read. Here are some of the ways you can up your email marketing game this year.
Write for the reader
It is more important than anything to make sure that you cater your newsletter to your readers. It might seem like the most obvious thing in the world, but it is surprising how many people neglect this fact and simply reel off a list of offers and products. Let’s be honest, if you receive an email from a company with a list of products, would you read it? You need to think of making engaging content which your audience will want to read.
Design
The design of your email can make a difference and it can actually be a factor in whether or not your audience will click through and read the email. Think carefully and make sure that the design isn’t too in your face. Be careful with the colours you use and make sure that it looks modern and also clean. Keep it simple, don’t use more than 2-3 colours, and use the same font throughout for consistency.
Set goals
If you use software for newsletters, make sure that you use all of the features which are given to you. The whole point behind sending an email to your audience is hoping that you will reach as many people as you can. You need to set goals for how many people you want to reach, who will open and read the email, and who may click through to your site. Monitor the success of your email and use your success to make improvements in the future.
Think of the subject
The subject of your email is something which is more important than you think. It is the first thing that people will see from you and this will often determine whether or not someone will open your email or ignore it completely. For example, think about making your subject into something intriguing. Ask a question and pull them in. Avoid anything which looks too spammy so that you don’t come across as an illegitimate source.
Be clear
Don’t use jargon on emails! Even if your business is an engineering one and it involves lots of complicated words, you don’t need to use these for your own emails. Make sure to keep your voice conversational and be positive with your audience. Talk to them as if you are catching up with a friend, and make sure that the words you use are concise and simple to understand. This will allow your customers to feel closer to you as a brand and this will help you to gain more popularity amongst your audience.
