Your business website is the first thing that your clients, and potential clients, will see when they look for your services. A professional website indicates that you are a professional company, and if your site is difficult to navigate, your customers may think twice about contacting you at all.
There are many ways, however, that you can improve your business website, and they won’t take up a lot of your time and money. If you’re in doubt, stick with a simple site that provides the right information, and you should be on your way to website glory. We’ve noted down some simple tips here.
Compress your images
Reducing the size of – or compressing – the images on your website will be greatly beneficial to the experience of the clients who are visiting your site. If you have a variety of uncompressed images, the file sizes will be bigger, and your website will ultimately be slower as a result. You can download plugins to do this, and most of them are free, so make sure that you compress all of your images.
Invest in a reliable hosting provider
If your business website is going to be a success, you need to ensure that you invest in a reliable hosting provider, as not having this will slow down the speed of your website dramatically. If you want to have pages that load quickly, and a site that runs smoothly, you need to make sure that you choose a hosting provider that will keep your site up to speed. If you don’t do this, your clients and potential clients will be put off.
Link up your social channels
As anyone with digital marketing knowledge will tell you, using social media is one of the key ways to create some interest in your business. If you’re not quite sure how to do this, you can speak to some digital marketing experts like Wayward Kind, but as a basic rule, keeping your social media platforms up-to-date is a key part of your marketing. Another important thing to do is to put them on your website, to generate interest.
Add a Google map
Whilst a lot of us would rather source our services from online sites, adding a Google map onto your business website is an important way to help people who are in a rush to find out where you’re based, and it also ensures that your site has all of the right features. This is pretty easy to do, but getting in touch with a web designer may be a good idea if you want to make sure that this is done properly.
If you’re looking to improve your business website, why not incorporate these ideas? From ensuring that you’ve got the images and hosting right, to linking up your social channels and adding a Google map, there are many ways to make sure that your website is the best that it can be. Good luck making sure that your online presence as a business is perfect!