Plenty of businesses fail to make an impact on their specific industries because they have uninspiring brand identities. Your name and reputation both play a huge part in engaging people. If your brand feels flat then let’s get your mojo back.
Give clients an incentive to spread awareness.
The first way to give your brand a little more energy is to focus on your client base. Often, a brand feels more exciting when its client base is excited. You might be selling top-quality products or services to customers, but they might not be talking about your business to their friends and family members. If you want to create a buzz then you need to give clients an incentive to spread awareness of your brand. Maybe you could offer rewards to people who share your posts on social media; you could enter them in a prize draw if they share your content. Referral programs often work well too.
Of course, you could also encourage people to spread awareness of your brand by giving them fun merch to keep. Think of things that’ll actually excite people; don’t just offer branded pens or notepads. You could get custom printed boomerangs that display your brand logo and name from Dynamic. That would definitely be a great branded freebie to hand out because people would actually use it; it’d get your name out there in the world. There are so many fun and engaging ways to get people to spread the word about your brand.
Connect with people on topics that matter.
The main way to get your brand’s mojo back is to focus on its identity. Often, a brand starts to feel flat if it lacks a voice. You need to talk about more than the great deals you offer. Talk to customers about the core beliefs and values at the heart of your business. That’s how you’ll form lasting relationships with clients. You need to connect with people on topics that matter. Use your social media pages to have direct conversations with customers; it doesn’t always have to be business-related. Plenty of companies go viral online for making funny Tweets or Instagram posts. It’s all about giving your brand depth beyond simply making money.
Treat your loyal customers well.
We’ve already talked about the power of incentivizing your clients to spread awareness of your brand, but the best way to engage your client base is to simply treat your loyal customers well. If they know that they’re valued then they’ll value your business. Don’t make them feel like statistics; that’s when a brand not only feels boring but also uncaring. You need to let your customers know that they’re important to your company. Maybe you could give loyal customers points to redeem for discounts and other deals. This will give them a reason to keep returning to your business because they know they’ll be rewarded. You could also send emails with discount codes to your clients every now and again as a way of thanking them for sticking by you. And messaging them regularly will help to ensure they don’t forget about your company. As explained throughout this article, if you give your brand depth and substance on a human level then you’ll be able to engage with your client base.
