If we were to press the fast forward button to 2021, do you think you’d be reading this post or watching it? Most people will agree that video is the future of online marketing. No matter where you do your research, all statistics seem to confirm this. With that being said, continue reading to find out everything you need to know about taking your marketing campaign to the next level with social media videos.
For video to be successful it certainly cannot be used in an isolated manner, it needs to be integrated with your other marketing strategies. Social media videos present many opportunities for you to take advantage of. ClickZ states that 37 per cent of consumers will be more inclined to engage with social content when there’s a video. This is a figure that is only going to grow and grow, which is why now is the time to capitalise if you want to stay ahead of the competition.
So, just what is it about video that’s causing such a buzz?
- It’s more shareable – Let me ask you this… Are you more likely to share an interesting article you’ve read or an interesting video you’ve watched? Most people will go for the latter. Social media videos are more shareable and this means more exposure for you.
- It turns something complex into something easy and enjoyable – Another reason why your digital marketing agency may push you towards video is that it makes information easy to digest. You certainly can’t explain something complicated in 140 characters on Twitter! So, you post a link to a blog you’ve written – 1,000 words explaining the subject topic. Wouldn’t you rather watch a fun and informative two-minute video instead? Not only is this more enjoyable, but viewers find it easier to digest the information.
- It’s intimate – Consumers can really feel like they are getting to know you and your brand when using social media videos. It’s a lot more personal and thus it establishes a connection between you and the user. This is imperative if you are to build a loyal following, which is what social media is all about.
- It’s entertaining – Let’s not ignore the obvious! Videos are much more entertaining and enjoyable for the user. The sky is your limit in terms of creativity. A business video can wow a user way more than any combination of words ever could.
Are you ready to take your social media presence to the next level with fun, creative and informative videos? As you can see, there are many benefits associated with this. However, you need to go about it in the correct manner to reap the full rewards.
