Running a business, you can survive on the small customers and clients. You can get by like this and honestly, make a fairly great profit. But every so often it does help to land a big fish and potentially one that can make waves, taking your company to the next level on the market. This could mean a bulk order, a long-term contract that brings in multiple clients or if you are a B2B company, a connection to a Fortune 500 business.
Now, as you might have guessed claiming a prize like this isn’t easy, and the types of clients we’re talking about here will always have other options on the market. They can move in a variety of different directions, so how do you bring them over to your business? There are a few things you’ll need to do.
Show You Can Handle It
You will need to make sure these clients know you can handle their business. If they are going to make a massive order, you need to show you can fulfill it and still achieve a fast turnaround time. If they are going to be handing you repeat business over a period of years, you need to show you have the staff to take the heavy load. You have to demonstrate that you are powerful enough and strong enough to take whatever they throw your way.
It’s possible to do this by using white label services. White labels services operate behind the scenes of your company, providing you an expert level of service without companies knowing that their business or at least some of it, is being outsourced. You can operate as a major player, even if you don’t have the resources to do so and your clients will be none the wiser. You can learn more about white label companies if you visit: startups.co.uk.
Look At The Part
Of course, it’s not always enough to show you can handle the job. Sometimes, it’s about looking the part as well. Like it or not, some larger clients are not going to want to deal with smaller companies. They want to trust you with the projects and opportunities that you want. That’s why you need to make sure that you look successful and we refer to your level of funding. The classic example would be a home or small office business. The big client doesn’t want this. Instead, they want to work with a company operating from a major city office. You may not have the budget for this, or you may just want to cut your costs. But you can still alter their perception with services like mail forwarding. Visit: yourvirtualofficelondon.co.uk for a great example of this type of solution and info on what it can do for the perception of your company.
Or finally, sometimes it’s just a matter of putting yourself out there and connecting with the right people. Online, you must take advantage of social networks, following and interacting with key influencers in your industry. Offline, tradeshows and conferences are a great chance to network that you can’t afford to miss out on.