My Perfect Webinar Follow Up Email Sequence Template

By Stefan Ciancio on 2026-04-01

TL;DR: A successful webinar follow up email sequence converts attendees into customers by segmenting them based on behavior (attended, missed, left early) and sending a series of 5-7 targeted emails over 3-5 days. This sequence should provide the replay link, overcome objections, showcase social proof, and use authentic scarcity to drive sales before the offer expires. The majority of your webinar ROI is generated from this sequence, not the live event itself.

Quick answers

What is a webinar follow up email sequence?

A webinar follow up email sequence is a pre-written series of automated emails sent to webinar registrants after the live event has concluded. Its purpose is to continue the conversation, provide the webinar replay, handle sales objections, and guide prospects toward purchasing the offer presented. A well-executed sequence is crucial for maximizing the return on investment from your webinar marketing efforts, as most conversions happen in the days following the event.

How many emails should be in a post webinar sequence?

For a standard sales webinar, the ideal follow-up sequence contains 5 to 7 emails sent over a period of 3 to 5 days. This provides enough touchpoints to build trust and urgency without overwhelming your subscribers. The sequence typically includes the replay announcement, value-add content addressing objections, case studies or testimonials, and multiple reminders about the offer's deadline. For my own campaigns, I've found 6 emails to be the sweet spot.

When should you send a webinar follow up email?

The first follow-up email containing the webinar replay link should be sent as soon as possible, ideally within 1-2 hours after the webinar ends. This capitalizes on the peak interest of your audience. Subsequent emails should be spaced out over the following 3-5 days, with increasing frequency towards the end of the promotional period to build urgency around the offer's expiration.

How do you write a follow up email after a webinar?

Start with a clear, compelling subject line that references the webinar. In the body, thank them for their time, provide a direct link to the replay, and briefly reiterate the core value proposition of your offer. Each email should have a single, clear call-to-action (CTA). Later emails in the sequence should focus on overcoming objections, sharing testimonials, and reminding them of the deadline.

How do I follow up with webinar attendees who did not buy?

For attendees who didn't buy, your follow up sequence is your primary sales tool. Segment this group and send them emails that address common objections you heard or anticipated. Use case studies to show how others in their position have succeeded with your offer. Reinforce the value and use authentic scarcity (e.g., a bonus expiring) to encourage a decision. Don't be afraid to ask for the sale directly in the final emails.

What should I send to people who missed the webinar?

For registrants who missed the webinar, the follow-up sequence is even more critical. Your first email to this segment should have a subject line like "[REPLAY] We missed you! Here's what you missed..." The goal is to get them to watch the replay, as they haven't been exposed to your full presentation or offer yet. The rest of the sequence can be similar to the one for attendees, but the initial framing is all about catching them up.

Your Follow-Up Sequence Is More Important Than Your Webinar

People think the magic of a webinar happens during the live sixty minutes. They're wrong. The live event is the opening act. The headliner-the part that actually makes you money-is the webinar follow up email sequence. I've seen it time and time again across all my businesses. When I launched my book, Sell More With Webinars, we had a good live attendance, but only about 20% of the sales from that launch happened live. The other 80%? They trickled in, then flooded in, over the next 72 hours, directly attributed to our follow-up emails. At my main software company, WebinarKit, our data shows that over 70% of sales from any given automated webinar promotion come from the post-webinar email sequence.

Think about the psychology. During the live event, people are multitasking. They're excited, but also skeptical. They need time to process the information, talk to a spouse or business partner, and justify the investment. Your follow-up sequence gives them that space while systematically dismantling their objections and reinforcing the value you offer. It's a structured, automated sales conversation that meets them where they are. Ignoring this or sending just one lazy "Here's the replay" email is like running a marathon and quitting at mile 25. You've done all the hard work of getting people to register and attend; the follow-up is how you cross the finish line and claim your prize. In one of our early promotions for Maker AI, our AI content writer, a server glitch affected the live offer presentation. The follow-up sequence, which addressed the issue head-on and extended the offer, ended up outperforming our initial sales projections by 30%. The follow up saved the entire launch.

The Anatomy of My High-Converting 6-Email Sequence

Over hundreds of launches for my own products and consulting for others, I've refined a core 6-email framework that just works. It's not magic; it's a logical progression of trust-building and urgency. You can adapt this for a 3-day or 5-day close, but the psychological triggers remain the same. This is the exact sequence we model our automations on inside WebinarKit.

Here is the breakdown:

Email 1: The Immediate Replay (Sent 1-2 hours after webinar). The goal is immediate re-engagement. Deliver the replay link, restate the offer, and provide a clear call to action. The subject line should be simple: "[REPLAY] The recording from today's training". This email gets massive open rates and catches both engaged attendees and no-shows.
Email 2: Value Add + Objection Crusher (Day 2 Morning). Don't just say "buy my stuff." Address a major pain point or objection head-on. For example, if you sell a course on ads, this email could be titled "The #1 reason most Facebook ads fail." You provide real value, then tie it back to how your offer solves this problem permanently.
Email 3: Social Proof & Case Study (Day 2 Evening or Day 3 Morning). People buy transformations, not products. This email showcases a powerful testimonial or a detailed case study. Use a subject line like "How [Client Name] achieved [Result]". Tell a story. Show the before and after. This helps prospects visualize themselves achieving the same results.
Email 4: FAQ & Scarcity Reminder (Day 3 Evening). You've gotten replies and questions. Consolidate the top 5-7 questions into an FAQ-style email. This is your chance to handle objections about price, time commitment, skill level, etc. At the end, you remind them that the special webinar offer (and any bonuses) is closing soon. e.g., "P.S. The cart closes in 24 hours."
Email 5: The "Closing Soon" Warning (Day 4 - Final Day Morning). The tone shifts. It's more direct. The subject line is something like "[LAST CHANCE] Your offer expires tonight". The email is short, reminding them of the core transformation and what they'll miss out on if they don't act. List the bonuses they will lose.
Email 6: The Final Hour (Day 4 - 2-3 hours before close). This is the final push. The subject line is pure urgency: "Final notice", "Closing in 3 hours", or "I'm closing the doors". The email is extremely short. It's a final reminder of the deadline and one last link to the checkout page. These last-minute emails regularly bring in 10-15% of the total revenue from a launch.

This structure provides value, builds trust, proves your claims, and creates real, ethical urgency. It guides the prospect on a journey from interest to confident purchase.

Segmentation: The Secret to Doubling Post-Webinar Revenue

Sending the same email to every single person who registered is the biggest mistake you can make. It's lazy, and it costs you a fortune. At a minimum, you need to create different email paths for different user behaviors. When we implemented this level of segmentation for WebinarKit promotions, we saw an immediate 48% lift in sales from the same amount of traffic. It's that powerful.

Here are the four essential segments you must use:

Segment 1: Attended & Stayed Until The Offer. These are your hottest leads. They heard the whole pitch. Your messaging to them can be more direct. The subject line can be "Your special offer from the webinar". You don't need to resell the whole concept; you need to reinforce the value and urgency. Your follow-ups should focus on FAQs, social proof, and scarcity. They are close to the finish line.
Segment 2: Attended & Left Early. These people were interested enough to show up but left before you made the offer. Why? Maybe they got busy, or maybe you bored them. Your first email to them should be different. Subject: "Sorry we missed you at the end! Here's the replay." Your goal is to get them to watch the last part of the webinar where the offer is revealed. The rest of the sequence needs to work a little harder to rebuild the value proposition they missed.
Segment 3: Registered & Did Not Attend (No-Shows). This is often 40-60% of your registrants. They are cold leads. They know nothing. Sending them an email that says "Your offer is expiring!" is confusing and ineffective. The entire sequence for this group is focused on one thing: getting them to watch the replay. Every email should sell the benefits of the *training* on the replay. The subject line should be enticing: "[REPLAY INSIDE] How to achieve X without Y". Only in the later emails do you start introducing scarcity for the offer itself.
Segment 4: Buyers. This is the most obvious but often forgotten segment. The moment someone buys, they should be immediately removed from the sales sequence and added to a customer onboarding sequence. Nothing feels worse than buying a product and then getting three more emails pressuring you to buy it again. It screams amateur hour and kills customer excitement. Most modern email platforms (like ActiveCampaign, which I use) make this automation simple with tags.

Setting up these simple rules and tailoring the first 1-2 emails for each segment will dramatically increase your relevance and your conversion rate. It's a little more work upfront but it pays for itself many times over.

Want more frameworks like this? I share my proven marketing and business-building strategies from running a portfolio of SaaS and media companies every week in my private newsletter. No fluff, just actionable advice. Sign up for free.

Email #1: The Immediate Replay (Timing is Everything)

The first email you send after the webinar is over has one job: deliver the replay. But its strategic importance is much greater. This email has the highest open rate of any in your sequence-often 50-70% in my experience-because audience intent is at its absolute peak. You have to nail the timing and the content.

Timing: Send it within 1-2 hours of the webinar concluding. Do not wait until the next day. The excitement is fresh, the topic is top of mind, and the attendees who had to leave early are eager to see what they missed. For registrants who didn't attend, this is your first and best chance to hook them back in. We automated this inside WebinarKit to be a simple toggle switch because we found that every hour of delay cost us potential replay views and sales.

Content for Attendees: The tone should be appreciative and direct. Thank them for their time and for being there live. Keep the copy brief. People are busy, and they just want the link. Here's a simple template:

Subject: [REPLAY] The recording from our training
Hey [First Name],
Thanks so much for joining me live for the training on [Webinar Topic] today. It was great having you there.
As promised, here's the link to the full replay. You can watch it for the next 72 hours:
[LINK TO REPLAY PAGE]
Also, the special offer I mentioned for [Your Product] is available at that link as well. It includes [Bonus 1] and [Bonus 2], but it expires at the same time the replay comes down.
Talk soon,
Stefan

Content for No-Shows: The framing is slightly different. You're trying to create a little FOMO (fear of missing out) and intrigue.

Subject: We missed you! Here is the recording of [Webinar Topic]
Hey [First Name],
Looks like you couldn't make it to the live training on [Webinar Topic] today. We had a great session with a ton of great questions.
I don't want you to miss out, so I've made the full replay available for you to watch for the next 72 hours. We covered [Benefit 1], [Benefit 2], and [Benefit 3].
[LINK TO REPLAY PAGE]
You can catch everything you missed at the link above. I also made a special offer available only for attendees, but you can find it there too.
Talk soon,
Stefan

This single email, sent quickly and segmented properly, sets the stage for the entire sales sequence. It's the foundation upon which all other conversions are built.

Emails #2-4: The Nurture & Objection Handling Gauntlet

Once you've sent the replay, the real work begins. The next few emails are your opportunity to transition from 'teacher' to 'trusted advisor'. You're not just a presenter anymore; you're a problem solver. This middle part of the sequence is where you build the logical and emotional case for your offer by providing value and systematically dismantling purchase barriers.

Email #2: The Value Add / Big Idea Email. This email should not lead with the sale. It should lead with value that's directly related to your webinar topic. For example, when promoting my AI content tool, Maker AI, a great Email #2 would be titled "The 10-minute blog post? My simple AI prompt chain." Inside, I'd give away a genuinely useful tip or a small piece of the 'secret sauce'. This does two things: it builds goodwill and it demonstrates your expertise. At the end of the email, you bridge to your offer: "If you found this tip useful, imagine having the entire system. That's what [My Product] gives you. You can learn more about it here." You're teaching, not just pitching.

Email #3: The Social Proof / Case Study Email. Logic and data convince, but emotion and stories sell. This is your story email. Pick your most powerful testimonial or craft a compelling case study. Don't just post a quote. Tell the story. What was their life/business like *before* your product? What specific struggles did they have? What was the moment they decided to try your solution? And what are the specific, tangible results *after*? Use numbers. "Sarah went from spending 10 hours a week on content to just 2 hours, and her organic traffic is up 300%." I did this when launching PressPitch AI by showcasing how a beta user landed a feature in a major publication using our tool. This allows your prospect to see themselves in the story, making the outcome feel attainable for them too.

Email #4: The FAQ / Objection Crusher Email. By now, you've likely received some email replies with questions. Even if you haven't, you know the common objections for your offer. Is it the price? The time commitment? The refund policy? The fear it won't work for their specific niche? Address them head-on in an FAQ format. Frame it as being helpful: "I've been getting some great questions about the [Product Name] offer, and I wanted to answer the most common ones for you." Be transparent and honest. If your product is expensive, acknowledge it and focus on the ROI. "Yes, it's a $997 investment. But if it saves you 10 hours a week, that's a value of $5,000 in your first year alone." Turning objections into strengths builds immense trust and removes the final barriers for people on the fence. I also link to my general recommended tools page here if people have questions on related software.

The Scarcity & Urgency Emails: How to Close Without Being Sleazy

Let's be blunt: without a deadline, there is no decision. Urgency and scarcity are the most powerful forces in marketing, but they are also the most misused. Fake timers and inflated claims of limited spots have made people cynical. To close effectively, your scarcity must be both real and clearly communicated. This is all about the final 24-48 hours of your sequence.

The key is to ground your scarcity in something authentic. Here are legitimate reasons for an offer to end:

A cart-closing deadline: "The special launch price ends Friday at midnight." This is the most common and effective one.
Expiring bonuses: "When you enroll today, you also get my $500 bonus course for free. That bonus goes away tomorrow."
Limited support capacity: "I'm only taking on 20 new clients for this program to ensure everyone gets my personal attention." (Only use this if it's true).
A live Q&A session for new buyers: "Everyone who joins before midnight gets an invitation to a private Q&A call with me next week."

Once you have your authentic reason, you build your final one or two emails around it. This is where the tone shifts from nurturing to direct. You are doing them a service by reminding them of the deadline so they don't miss out. When we launch a ticket sale for an Epic Marketing Events conference, we have tiered pricing deadlines. The emails in the 24 hours before a price jump are incredibly direct and consistently drive huge spikes in sales.

Here's how to structure the final two emails:

Email 5 (The 24-Hour Warning): Send this the morning of the final day. Subject lines like "[LAST CHANCE] Offer expires tonight" or "It's decision time" work well. The copy should be a mix of benefit reminder and urgency. Briefly restate the core promise of your product. What is the big transformation they stand to gain? Then, clearly state what happens at midnight. The price goes up, the bonuses disappear, the cart closes. Use a bulleted list to make it skimmable. Be direct: "If you want [result], this is your final opportunity to get it at this price."

Email 6 (The Final Hours): Send this 2-4 hours before the deadline. It should be your shortest email. The subject line is pure urgency: "Closing now," "Final notice," or "You're about to miss out." The body can be just a few sentences: "Hey, just a final heads-up. The cart for [Product Name] is closing for good in 3 hours. If you're on the fence, now is the time to act. This is your last chance to get in. Click here to enroll: [LINK]". This email acts as a powerful pattern interrupt and pushes procrastinators over the edge. It feels like a personal nudge, not a mass broadcast, and it works incredibly well.

Crafting Irresistible Subject Lines & Preview Text

Your email could contain the most persuasive copy in the world, but it's worthless if nobody opens it. The subject line is your digital first impression, and you have about three seconds to get a click. Over years of sending millions of emails for my various businesses, from my payment processing comparison site ProcessingScoop to my AI software launches, I've learned that clarity and curiosity beat cleverness every single time.

Here are some proven formulas for webinar follow-up subject lines:

The Replay: Keep it simple. "[REPLAY] The recording from today's training" or "Here is your replay of [Webinar Title]". The brackets help it stand out in a crowded inbox.
The Question: Engaging the reader with a question is powerful. "Did you see this?" or "A quick question about the webinar..." or "Are you struggling with [Pain Point]?"
The Benefit + Curiosity: State a benefit but leave something to the imagination. "How to [Achieve Result] in 10 mins (inside)" or "My exact template for [Desired Outcome]".
The Social Proof: Use a customer's success to draw people in. "How [Customer Name] doubled their revenue" or "[CASE STUDY] From 0 to 10k leads".
The Direct Urgency: For the final emails, be direct. "[LAST CHANCE] Offer expires at midnight" or "Final notice: closing in 3 hours". The value is in the clarity of the deadline.
The Personal Nudge: Subject lines that feel personal can be very effective. "Just checking in" or "For [First Name] only". Use these sparingly to maintain their power.

Don't forget the preview text! This is the short snippet of text that appears after the subject line in most email clients. It's your second chance to earn the open. Too many people leave this blank, and it defaults to something useless like "To view this email as a web page...". Instead, use it to support your subject line and add more intrigue. If your subject is "[CASE STUDY] From 0 to 10k leads", your preview text could be "Here's the step-by-step process Sarah used, and you can copy it...". Don't just repeat the subject line. Use it to start the first sentence of your email and pull the reader in.

Always be testing. What works for my audience might not work for yours. A/B test your subject lines in your email service provider. Test a question-based subject against a benefit-based one. A 5% increase in open rate across a list of 10,000 people means 500 more potential buyers see your message. That's a test worth running.

KPIs That Actually Matter: What I Track in My Sequences

It's easy to get lost in a sea of data. Vanity metrics like 'total opens' look nice on a report but don't tell you if you're actually making money. When I analyze a webinar follow up email sequence, I focus on a few key performance indicators (KPIs) that directly map to revenue and engagement. These are the numbers that tell you what's working and what's broken.

Click-Through Rate (CTR) by Segment: This is more important than open rate. Are people actually clicking the link to your offer page? I don't just look at the overall CTR; I look at it for each segment. Are the 'hot attendees' clicking at a higher rate than the 'no-shows'? They should be. If my 'hot attendee' segment has a CTR below 10% on the main offer link, I know my email copy isn't resonating or my offer isn't compelling enough. For no-shows, I first look at the CTR on the replay link itself.
Conversion Rate from Email: This requires proper tracking with UTM codes or a sophisticated email platform. What percentage of people who click a link in a specific email end up buying? This tells you which emails are your heavy hitters. You'll often find that the social proof email and the final scarcity email have the highest conversion rates. Knowing this helps you focus your efforts on improving the most impactful emails.
Revenue Per Email (RPE): This is a powerful metric. Take the total revenue generated by a single email and divide it by the number of recipients. For example, if Email #5 (the 24-hour warning) brings in $5,000 in sales and was sent to 10,000 people, your RPE is $0.50. This helps you understand the real dollar value of each step in your sequence and spot anomalies. If one email has a dramatically lower RPE, it needs to be rewritten or replaced.
Unsubscribe Rate: A high unsubscribe rate (over 1-2%) on any single email is a red flag. It tells you your message is misaligned, too aggressive, or just not providing value. You should expect a slight bump in unsubscribes on your final, most aggressive sales emails, but if your value-add or replay emails are causing people to leave, you have a fundamental problem with your messaging or audience targeting.

By ignoring vanity metrics and focusing on these business-critical KPIs, you can systematically improve your follow-up sequence with each webinar you run. Don't just set it and forget it. Analyze, tweak, and optimize for revenue.

Tooling: The Tech Stack for Flawless Webinar Follow-Up

Your strategy is only as good as the tools you use to execute it. A clunky tech stack can lead to broken automations, poor segmentation, and lost sales. I've built my own webinar platform, but I've also used dozens of tools over the years. My philosophy is to keep it as simple and reliable as possible. Here are the essential components and my top recommendations.

First, you need a webinar platform that plays nicely with other tools. Second, you need a robust email service provider (ESP) that can handle sophisticated automation. Third, you may need a tool to connect them if a native integration doesn't exist.

Here's a comparison of how different tools stack up for the specific job of email follow-up:

Tool Category	My Recommendation	Key Feature for Follow-Up	Why I Like It
Webinar Platform	WebinarKit	Native ESP integrations with behavior-based tagging.	We built it specifically for this. It can automatically add tags like 'attended', 'missed', 'saw_offer' to contacts in your ESP, triggering the correct sequence without complex setup. It's designed for automation first.
Webinar Platform (Alternative)	Demio	Automation Rules	Demio has a clean interface and solid automation capabilities. It allows you to create rules inside their platform to apply tags in your ESP based on registrant actions, similar to WebinarKit. It's a great, albeit more expensive, option.
Email Service Provider (ESP)	ActiveCampaign	Visual Automations & Tagging	This is the gold standard for automation. Its visual workflow builder lets you map out your entire follow-up sequence with 'if/then' logic based on tags. You can literally draw the segmentation paths I described earlier. It's what I use for all my major projects.
ESP (Simpler Alternative)	ConvertKit	Visual Automations & Rules	ConvertKit is fantastic for creators and those who want powerful automation without the complexity of ActiveCampaign. Its rule-based system and visual automations are more than capable of handling sophisticated webinar follow-ups.
Integration Layer	Zapier	Connects any app to any other app.	If your webinar platform doesn't have a direct, deep integration with your ESP, Zapier is the bridge. You can create 'Zaps' like: "When a new person attends a webinar in GoToWebinar, add the 'attended' tag to their contact in Mailchimp." It's essential glue for a custom stack.

Your goal is a seamless flow of data. When someone registers, attends, or misses, your webinar platform should instantly tell your ESP, which then automatically places that person into the correct, pre-written email sequence. A solid tech stack makes this invisible and flawless.

Ready to automate your sales? My company, WebinarKit, was built from the ground up to make creating high-converting automated webinars and follow-up sequences simple. It includes all the tagging and automation features I've discussed here, built right in. See how it works.

Beyond the Sale: The Post-Purchase & Non-Buyer Sequences

Your job isn't over when the cart closes. The end of one launch sequence is the beginning of two other important journeys: the new customer's onboarding and the non-buyer's long-term nurturing. Handling these two paths correctly maximizes lifetime value and sets you up for future success.

For New Customers: The Onboarding Sequence. The moment they buy, they should be moved from the sales sequence to an onboarding sequence. The goal here is to eliminate buyer's remorse and ensure they actually use and get value from your product. A happy, successful customer is your best marketing asset. This sequence should:

Send an immediate welcome email: Congratulate them, provide login details, and tell them the one first thing they should do.
Drive to 'first value': What is the quickest win they can get with your product? Your next few emails should guide them step-by-step to achieving it.
Introduce them to your community: If you have a Facebook group or Slack channel, invite them in. Community is a powerful retention tool.
Check in on them: After a week or so, send an automated email asking how they're doing and if they need help. This level of care is rare and creates customers for life.

For Non-Buyers: The Long-Term Nurture. This group didn't buy. Not yet. They are still valuable leads who have shown interest in what you do. Don't just abandon them. Move them from the launch sequence to your general newsletter or a long-term nurture sequence. The goal is to stay top-of-mind by providing consistent value. Send them your best blog posts, invite them to future webinars, and share case studies. When the time is right, you can present them with another offer-maybe a downsell (a smaller, cheaper version of your main offer), your book (like my Sell More With Webinars book for those not ready for a full course), or a promotion for your next launch. By continuing to nurture this list, I've seen as many as 10-15% of non-buyers eventually convert into customers within 6-12 months.

FAQ

How do you write a follow-up email after a webinar with no sales?

If you made no sales, first send the replay. Then, instead of a hard-sell sequence, pivot to a feedback-gathering one. Send an email asking for honest feedback. Ask, 'What was missing?' or 'What could I have explained better?' People appreciate the honesty, and their answers will be gold for your next attempt. Then, move them into a long-term value-based nurture sequence to build more trust for a future offer.

What is the best time to send a webinar replay email?

The absolute best time is within 1-2 hours of the webinar's conclusion. Audience interest and engagement are at their peak immediately following the event. Sending it this quickly capitalizes on that momentum, leading to higher replay views for both attendees who want to review and no-shows who are curious about what they missed. Waiting until the next day significantly reduces engagement.

Should I send follow-up emails to people who did not attend the webinar?

Absolutely. This segment of 'no-shows' often makes up 40-60% of your registrants. They are still qualified leads who were interested enough to sign up. Your email sequence to them should focus on one primary goal: getting them to watch the replay. Frame the replay as a valuable, can't-miss training. Only after they've had a chance to consume the content should you push the sale.

What's a good subject line for a 'last chance' email?

For 'last chance' emails, clarity and directness are key. Avoid being overly clever. Proven subject lines include: '[LAST CHANCE] Offer expires tonight', 'Final notice: Closing in 3 hours', 'It's decision time', or simply 'Closing soon'. Using brackets and being specific about the timing (e.g., 'at midnight') increases urgency and open rates. These subject lines clearly communicate the stakes to the recipient.

How can I automate my webinar follow-up sequence?

Automation is achieved by connecting your webinar platform to your email service provider (ESP). Platforms like WebinarKit have native integrations that automatically 'tag' users in ESPs like ActiveCampaign or ConvertKit based on their behavior (attended, missed, saw offer). You then build automated email workflows within your ESP that are triggered by these tags, sending the right message to the right person at the right time.

What's a good downsell offer for webinar non-buyers?

A good downsell is a lower-priced product that solves a piece of the same problem your main offer solved. For example, if your main offer was a $997 comprehensive course, a good downsell could be a $97 mini-course on one specific module, an ebook, or a set of templates. For people who didn't buy my full program, offering my book, Sell More With Webinars, is a perfect, low-cost next step that still provides value.

How long should the webinar replay be available?

The replay should be available for a limited time that matches the length of your sales sequence, typically 3 to 5 days. This creates authentic scarcity for both the information and the offer. If the replay is available forever, there's no incentive for anyone to watch it promptly. Stating clearly that 'the replay will be taken down on Friday at midnight' drives consumption and decision-making.

Can this email sequence work for automated webinars?

Yes, this sequence structure works even better for automated, or 'evergreen', webinars. Because the webinar is always running, the follow-up sequence is constantly working for you in the background. A platform like WebinarKit is designed for this, allowing you to build this entire 6-email sequence once and have it automatically trigger for every single person who signs up, 24/7, creating a true automated sales system.

FAQ